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  • Email Marketing Specialist

    Job Location US-OH-Highland Heights
    ID
    2019-26370
    Category
    Marketing
    Street Address
    5500 Avion Park Drive
  • Overview

    The Email Specialist is accountable for marketing the best first impression experience for every customer to ensure long-term loyal customers.  This role is responsible for the daily activities that drive our email marketing program, including scheduling, customer segmentation, creative review, KPIs and metrics all related to email reporting.    Our email programs include promotional, retention, reactivation and email reporting.  This position has a significant impact on improving top-line sales.

    Responsibilities (Essential Functions)

    Principle Duties and Responsibilities

    Marketing Responsibilities

    1. Implement e-mail campaigns and related schedule developed in conjunction with internal marketing, merchant and creative teams, for all TR business categories
    2. Proofread all emails, ensuring that links are working and creative and content is accurate
    3. Be the expert on email best practices, list hygiene, technologies, trends and CAN-SPAM compliance laws
    4. Triggered Emails – Develop and manage a comprehensive plan for leveraging CRM and transactional web data in triggered email campaigns designed to create additional revenue and repeat transactions
    5. Transactional Emails – Develop and manage a comprehensive plan for improving customer experience and creating new selling opportunities via transactional emails
    6. Testing and Optimization – Create and administer ongoing programs for subject line testing, format testing and message testing
    7. Deliverability – Work with vendors to measure, understand and ensure inbox placement. Develop and communicate best practices documentation for internal distribution and training
    8. Project Management – Document workflow, forecast capacity and report results in a manner that allows other parts of the organization to gauge the capacity and success of the email
    9. Manage internal resources to ensure timely development and deployment
    10. Acquisition Strategy – Partner with internal online marketing teams and site experience teams to create strategies for the acquisition of qualified targets

     Strategic Analysis

           1. Report and analyze email performance metrics and benchmarks, helping drive and optimize key traffic and revenue metrics including deliverability, CTR, open rates, incremental revenue lift, engagement and retention. This will include building a dashboard that summarizes results on a daily, weekly and monthly basis

           2. Develop and manage continued growth and quality of email lists, buyer segmentation and contact strategy

           3. Knowledge of A/B testing strategies and test planning

           4. Ongoing analysis indicating sales opportunities, problems & trends

           5. Assist in strategizing, planning, information gathering and execution of email, sales tools and other marketing projects/programs for Business and Wedding

    Skills and Abilities

    1. Familiarity with site management systems and data integration.
    2. Solid written and verbal communication skills.
    3. Able to develop strong collaborative relationships internally and externally.
    4. Demonstrates strong sense of urgency.
    5. Flexible to quickly shift with the needs of the business.
    6. Must have strong analytical ability.
    7. Demonstrates high degree of initiative.
    8. Effectively manage multiple priorities.
    9. Strong organization and follow through skills.
    10. Ability to work effectively with all levels of the organization.

    Qualifications

    Education and Experience

    1. Bachelor’s degree
    2. 2-3+ years of email marketing experience, preferably for an ecommerce site (Experian Marketing Suite experience is a plus)
    3. Strong analytical skills with ability to develop reports and articulate results
    4. Proven experience in successfully managing email marketing campaigns
    5. Familiarity of email best practices, deliverability, CAN-SPAM
    6. Ability to work independently, be a self-starter and build strong relationships with cross functional teams
    7. Ability to work under pressure, meet deadlines and handle multiple projects simultaneously

    IMPORTANT

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